In case you are not capitalizing on marketing your company with video, a very inexpensive technique of marketing, it is obvious you are missing out. You can start almost immediately with free social media such as Facebook & Twitter. Note: That prospective customers rarely know anything about your company and only want's to understand what your business is, who you are and what you have for them. Give them the answer in a very short time, perhaps in less than 120 seconds while marketing your company with video.
Show what you have
Since fancy advertisements are not really required, you can highlight the things you sell or services you offer with a well put simple video, embedded on the website of your company after being uploaded on YouTube. A web video is much better compared to the average TV commercials since they can be shared a lot and run for a long time without thinking about purchasing ad time. Here is a video we put together for a client that has a simple logo intro & outro, interviews, storyline, cuts and angles.
Coastside Hope, Stamp out Hunger! from www.11loudproductions.com
Remain within the marketing budget
With a little creative talent and planning, plus recording equipment, perhaps a high definition camera, your company can produce an effective video almost immediately. However, in case you would like some help in coming up with a video, you can do your own research on company's that highlight what you do or simply type in keywords in YouTube or Vimeo. There you will find so many videos that are professionally produced that could provide professional video content and spark up some new ideas.
Market via another video
Link back
Any uploaded video must have a link that goes back to a landing page or home page providing customers with a lot of information on your services and products. There are cases where links can be added in the content of a video but on the bare minimum, the text description of the video should clearly display the target URL you would like the audience to follow. If you take a look at my video above it has the title and website also know as the link back that produced it.
SEO in video
Do not forget that Search Engine Optimization is also important in videos. Website and YouTube videos are easily optimized for search engines through the best key phrases and keywords in descriptions and titles. In this video above we added keywords such as "video production", "11 loud productions", "video promotional", "my name", all these keywords when people start the Google search they will find your website, social media and your videos.
Sharing videos
Sharing video is important by having it embedded your various social media sites such as LinkedIn, Twitter and Facebook among others, where most of the targeted audiences are to be found often. Also keep in mind when you share a video on Facebook or Twitter it can be shared to their followers which could lead to thousand's!
Coastside Hope, Stamp out Hunger! from www.11loudproductions.com
Remain within the marketing budget
With a little creative talent and planning, plus recording equipment, perhaps a high definition camera, your company can produce an effective video almost immediately. However, in case you would like some help in coming up with a video, you can do your own research on company's that highlight what you do or simply type in keywords in YouTube or Vimeo. There you will find so many videos that are professionally produced that could provide professional video content and spark up some new ideas.
Market via another video
Whether you have made up your mind to market your company with videos or not, video
marketing could transform your fortunes by doing ads on the video of a partner. At the same time,
if you have a tight budget, you can definitely partner with another company, perhaps related to
yours to produce great video content and then split the expenses.
Any uploaded video must have a link that goes back to a landing page or home page providing customers with a lot of information on your services and products. There are cases where links can be added in the content of a video but on the bare minimum, the text description of the video should clearly display the target URL you would like the audience to follow. If you take a look at my video above it has the title and website also know as the link back that produced it.
SEO in video
Do not forget that Search Engine Optimization is also important in videos. Website and YouTube videos are easily optimized for search engines through the best key phrases and keywords in descriptions and titles. In this video above we added keywords such as "video production", "11 loud productions", "video promotional", "my name", all these keywords when people start the Google search they will find your website, social media and your videos.
Sharing videos
Sharing video is important by having it embedded your various social media sites such as LinkedIn, Twitter and Facebook among others, where most of the targeted audiences are to be found often. Also keep in mind when you share a video on Facebook or Twitter it can be shared to their followers which could lead to thousand's!
No comments:
Post a Comment